Stop wondering what to post. Start planning.
Everything you need to plan smarter content for the next six months. Key dates, content ideas, evergreen inspiration, planning guidance and a free Google Sheets template, all in one place.
Digital download. Start planning as soon as checkout is complete.
Your content should not start with “what are we posting today?”
When the plan lives in somebody's head, good opportunities get missed, posts get rushed and your team spends far too much time searching for inspiration.
You run out of ideas by Wednesday.
The calendar gives you relevant moments and evergreen ideas so quieter weeks don't become panic posting.
You realise too late.
The event, trend or TV moment would have been perfect for your brand, but you only spot it once everybody else has already posted.
You're posting without a point.
More content isn't the goal. Better timed, more useful content gives people more reasons to remember, trust and buy from you.
Not a template factory.
We use content planning every day with real businesses. This toolkit is built around the same questions we ask when planning client content. What matters to the audience? What is worth saying? What will make the business useful, memorable and easier to buy from?
Because good content starts before the day you post it.
Sharp Media Group works with growing businesses through marketing services, social media support, content creation and team training. We created this calendar to make the planning stage simpler for founders and marketing teams who don't have hours to search for ideas every week.
One toolkit for the whole planning process.
Use the calendar to find the opportunity, the ideas to decide what to say and the planner to turn it into action.
6 month calendar
Key dates, cultural moments, TV, sport, film, retail, North East events and more.
Content ideas
Sharp Picks with three ideas for the moments worth prioritising.
Evergreen content bank
Thirty prompts for the days when nothing obvious is happening.
How to content plan
A simple system for deciding what is relevant and turning it into a plan.
Free Google Sheets template
An editable planner so your team can map ideas, ownership and status in one place.
UK and North East focus
National moments alongside regional dates and opportunities worth knowing about.
From “what do we post?” to a usable plan.
Find the moments that fit
Scan the six month calendar and choose the dates, trends and events that make sense for your business and audience.
Choose the angle
Use the detailed notes, Sharp Picks and evergreen bank to turn the opportunity into something useful, relevant or entertaining.
Put it into your plan
Use the Google Sheets template to map your content, assign it and keep the next few weeks organised.
Made for people who have to keep the content moving.
Marketing teams
Get the key moments out of your head and into one shared plan.
Social media managers
Give yourself more starting points without relying on trends alone.
Business owners
Spend less time wondering what to say and more time running the business.
Freelancers and agencies
Use the calendar as a planning resource across multiple brands and sectors.
Marketing made by people who actually do the work.
Sharp Media Group helps growing businesses build their presence through integrated marketing services, social media support, content creation and team development.
We believe ambitious businesses should have access to practical marketing knowledge without making everything more complicated than it needs to be. This toolkit is part of that approach. Clear planning, useful ideas and enough structure to help you get moving.
Meet the teamNeed more hands on marketing support?
See how Sharp can support your business across social media, PR, content and wider marketing, with clear services and pricing.
Download our pricing brochure →One tool. Less stress. Better content.
Get six months of content opportunities, ideas and planning tools for £19.